How Much Money You Need To Open A Yoga Studio

Yoga studios are one of the most burgeoning industries in the world; it seems like everybody wants to harness the relaxing power of yoga! If you are a yoga fanatic and are aware of this growing market for yoga studios, you may have considered opening one yourself, but you may not have known just how much it might cost.

On average, a yoga studio will cost anywhere from $15,000 to $30,000 to open. More expensive studios can cost far more, however; some studios range into six figures, and a high-end studio with its own building can easily cost well over one million dollars.

As you can see, there are many factors that dictate the price of your future yoga studio. Read on to learn just how to break down your budget for opening a yoga studio!

What Should My Budget Be To Open A Yoga Studio?

How Much Money You Need To Open A Yoga Studio

When you look to open a yoga studio, you should keep in mind the average price; anywhere from $15,000 to $30,000. We can’t speak as to your personal finances, so this is a step that you will have to take yourself; spend some time considering how much money you can set aside or build up for your yoga studio business.

For the best value, your budget should fall within the average; preferably with a bit of headroom in case some things go wrong. Nobody wants to think that errors may occur while they build their business, but unfortunately, accidents do happen and they cost money- therefore, you must account for them in your budget.

However, there are other things you should consider in your budget that may be far more important than emergency funds!

Initial Costs

When it comes to setting up a yoga studio, one of your biggest hurdles will be initial costs. When you ask, “How much money do I need to open a yoga studio?,” you are likely considering your initial costs more than anything else!

Thankfully, it can be very easy to break down the initial costs that are the most vital to opening your yoga studio. As a whole, these costs will be the same over most studios, so you can categorize them without issue. Let’s take a look at some of the major players in initial costs!

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Location, Location, Location!

If you have any friends who work in real estate, or you’ve ever talked to a real estate agent, then you are probably already familiar with their favorite phrase. When it comes to any building, whether it’s a home, an office, or a storefront, they all love to say one thing:

“It’s all about location, location, location!”

It’s a funny phrase, but they’re correct- when it comes to setting up your yoga shop, the first thing you must consider is your location. As a yoga studio, your rent will often be your most sizable expense throughout the year, so you must find a place well within your budget. 

Rates for rent will vary wildly depending on your location, though they will be far more expensive in larger cities. If you hope to host classes for around 20-30 people, you will need about 1,000 square feet of usable space in your studio; this excludes bathrooms, storage closets, etc.


Equipment is a necessary part of any business venture, but when it comes to yoga studios, there’s a secret trick- you don’t have to spend that much money! With a yoga studio, your main equipment will be yoga mats. You don’t need to buy the expensive equipment that other fitness studios do, such as crossfit machines or a row of treadmills. 

As a matter of fact, many of your customers may bring their own mats! Of course, it’s still a good idea to keep some in stock- if you take care of your customers, they will keep coming back. Ultimately, your costs for equipment should be relatively cheap, coming in at just a few thousand dollars.

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Marketing has always been one of the most vital aspects of starting and maintaining a business- after all, you need customers, or else you’re not going to recoup your initial costs. With marketing, your goal is to draw more customers in.

In the modern era, you will have no trouble utilizing social media to your advantage. By posting regularly and taking advantage of trends, you can get a marketing campaign going for next to no initial investment, though this will require more attention.

However, a more traditional method- such as sponsorships, flyers, and posters- will be something you can set and forget, though it may be more costly. This method can cost you anywhere from several hundred to a few thousand dollars, depending on your orders.

A Grand Opening?

How Much Money You Need To Open A Yoga Studio

If you are opening a new yoga studio, a grand opening is a great opportunity to get your name out. If you want an opening ceremony, then it will cost you money; however, people love a grand opening, especially if you offer free food and special discounts.

For a grand opening, you should aim to draw in and please potential customers. You don’t need a large celebration, but it might be smart to offer catered food and entertainment. Ultimately, a grand opening can cost anywhere from just over one thousand to almost ten thousand dollars.

Ongoing Costs

Unfortunately, your costs do not begin and end with your initial costs- you’ll have some overhead, as well. Of course, this is a natural part of running any business, and yoga studios are no exception!

Overhead costs, or ongoing costs, are costs incurred by the operation of your business beyond initial costs. Let’s take a look at what some of these costs entail!

Staff And Instructors

If you are opening a large yoga studio, you may not be the only person teaching classes; after all, you are only one person. You can only teach so many classes per day, and so many days per week!

Yoga instructors typically make just over $27,000 per year, so this should be your figure for hiring any staff members. Remember, you want your rates to be competitive, as well. If your competitors offer better wages, the best instructors will find jobs there.

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Nobody likes to think about taxes. However, if you’re a business owner, taxes are a reality that you must face! These fees will vary depending on your location; you may face city, county, state, and federal taxes depending on your business structure, location, product or service, and any recent changes in tax law.

It can be difficult to get a proper grasp on how much taxes cost, especially since they scale with your income; your best bet is to do some research and come up with a rough number based on your projected income.


Your yoga studio isn’t a rock band, but that doesn’t mean you can’t treat it like one! You can order a variety of merchandise for your yoga studio, from custom shirts to yoga pants, yoga mats, bottles of water and pens.

If you are looking for an extra bit of income, merchandise is the way to go- your loyal customers will love representing your studio. However, merchandise comes with a cost as well. You will have to pay for materials and labor to print your merchandise, as well as shipping costs; unless, of course, you print all of your t-shirts yourself in a broom closet. 

You can rest assured that your merchandise payments will not be regular, making it significantly easier on your wallet. However, when you purchase merchandise, it can cost anywhere from just over one hundred to several thousand dollars.


Hopefully, you now have a good grasp on how much money you need to open a yoga studio. With a figure between $15,000 and $30,000, you can find a budget that works for you and open the business of your dreams.

Thank You for reading and I wish you much success on your yoga adventure!

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Frequently Asked Questions

Can I open a yoga studio for cheaper than $15,000?

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You most certainly can! You must remember that, while these are the average costs, they are just that- average. As a business owner, your costs can vary wildly depending on your location, the quality of your products and equipment, and the experience of your instructors. If you budget and plan wisely, you may open a yoga studio with a record low overhead!

Will my yoga studio still operate if I cut out some initial or ongoing costs?

You can cut one or two costs depending on your needs- for example, you may not choose to sell merchandise. Ultimately, merchandise is a matter of additional income and is not necessary for running a yoga studio. Additionally, if you want to keep your yoga studio small, you may only employ yourself; in these cases, you will be the only employee and you will pay significantly fewer payroll costs. Just make sure that you do not skimp out on your taxes!

To learn more on how to plan your own yoga business click here!

Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.