Starting a clothing brand is not easy. Finding funding to help you get started can be even more challenging. While some people are lucky enough to have the financial resources they need, others may need help from investors or grants.
To get funding for a clothing brand: seek investors, find a mentor, look into business grants, crowdfunding, and business loans. These sources provide multiple options for your business needs.
Costs To Start Clothing Brand

The cost to start a clothing brand depends on your business model. If you’re planning to sell online, the startup costs are lower than if you want to open a physical store. The average startup costs are between $500 and $50,000, depending on where you live and whether you have an established brand name.
When starting a clothing brand, there are many costs to consider. One of the biggest expenses when creating a clothing brand is your inventory. It’s important to have clothes in stock before opening your business doors! The cost of clothing manufacturing varies depending on the type of garment, fabric, and quantity ordered. For example, it may cost more to produce a pair of jeans than a t-shirt with similar materials and construction methods.
Although initial costs may be low, maintaining your brand will take a little more as you grow.
Investors
When you’re ready to take your idea to the next level and begin making a profit, you’ll need to find investors. Investors are people who have money and are willing to invest in a business idea. They can be family, friends, or professionals (for example, lawyers, accountants, and insurance agents).
Investors come in two forms: angels and venture capitalists. Angels are wealthy individuals who invest their money into startups because they believe in the company’s vision. They’re usually more interested in helping entrepreneurs than in making money. This can make them a great source of funding for new businesses that need an infusion of cash to get started. However, angel investors aren’t easy to find and may not be willing to invest in your idea because it’s cool or innovative.
Venture capitalists invest other people’s money, such as pension funds or university endowments. Both want an excellent return on their investment, so be prepared when pitching them! A venture capitalist is an investor that specializes in early-stage companies. Typically, they invest in companies with a high potential for growth and return on investment.
According to the U.S. Small Business Administration, venture capitalists typically look for companies that offer a unique product or service and have the potential for rapid growth. They may also invest in firms connected with a particular industry or market niche.
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Find a mentor
A mentor can help you connect and gain insight into the industry they work in. They can also guide how to get funding and share their experience with you.
There are many places to find mentors, including networking events and online forums. You could also reach out directly to someone who has been in an industry similar to yours for a long time (e.g., fashion).
What makes a good mentor? A good mentor can give you honest opinions and advice on your ideas. They should also be willing to help and give you the time necessary to learn from them. Their experience and connections should help you get funding. They also understand the challenges of being an entrepreneur, so they can offer advice that will help you and encourage you when things get tough.
Many clothing brands seek mentors on social media by interacting with them and asking questions. Mentors who love engagement will usually respond if they feel the questions can help their audience. Instagram and Facebook are usually great places to start until you want to move to your platform.
Business Grants
What is a business grant?
A business grant is a monetary award given to a company by an individual or organization to help the recipient start a new business, continue existing operations, or expand their current enterprise. Government agencies and private foundations often offer business grants, but they can also come from banks and credit unions. In some cases, you may be able to get funding for your clothing line by applying for both types of grants.
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How do I apply for a business grant?
To apply for any funding, you’ll need to fill out an application form either online or through the mail (this will usually be included with other instructions). The best way to find out which types of businesses qualify as recipients is by contacting your state’s economic development board ahead of time before you plan on launching your clothing brand.
What types of clothing business grants are available? The most common type of grant is a matching grant. This means that the funding comes from a public or private source, and your investment must match it before you can use it. For example, if you’re given $10,000 from your state’s economic development board, you’ll need to invest an equal amount into the project to qualify for funding.
Make sure you complete your business plan and the necessary permits or licenses.
Crowdfunding

Crowdfunding is a way of raising money by pooling together small contributions from a large number of people.
As an entrepreneur, you can use crowdfunding to get startup funds for your business. The two most popular ways are Kickstarter and IndieGoGo. These platforms enable you to share your story with the world and raise money simultaneously! You set up a page where potential investors can learn about your project and donate as little as one dollar toward it if they’re interested in helping (or more if they want).
Kickstarter has been around since 2009; IndieGoGo was launched in 2008 but only became available worldwide in 2011. Both are global platforms that provide ways for creators—artists, inventors, and designers—to connect with their audience online through their websites or apps for smartphones/tablets.
Both platforms have their pros and cons, so it’s important to do your research before committing. However, it’s safe to say that Kickstarter is the more popular of the two—it has raised over $6 billion in funding since its inception, while IndieGoGo has raised over $56 million.
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Business Loan
Business loans are one of the most common ways for clothing brands to get funding. A business loan is a loan from a bank or other financial institution that you pay back with interest over time, just like a mortgage. Depending on the lender and your credit rating, you can borrow between $5,000 and $100,000 (your ability to repay the loan).
When applying for a business loan, there are several things you need to do:
- Find out what kind of funding criteria your potential lender has based on their website or by calling them directly. This will help you know if they will be able to give you money in the first place!
- Apply online using their application form, which should be easy enough, but ensure everything is correct before submitting. Because they won’t accept corrections, double check everything before sending off your request; this includes putting down all required information such as proof-of-income documents, etc.
- Wait for a response from the lender. If you are approved for the loan, they will send you an email or letter and ask you to sign a few documents electronically before sending them back to confirm that you agree with all terms and conditions of the deal.
When choosing a business loan, make sure you go with a reputable lender with a good reputation. You don’t want to pay back a loan for too long. There are many business loans to choose from, so it is important to research different lenders and find out what they offer before deciding which one you want to work with.
To start a clothing brand, you’ll have to do more than pick out some cool designs. It would be best to consider how you will fund your business and build an audience. This is where crowdsourcing, loans, grants, and investors can be extremely useful.
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Frequently Asked Questions

Are there any differences between a small business loan and a personal loan?
A small business loan is a loan that is given to a small business, usually to help them grow. A personal loan is given to individuals to help them solve a financial problem or pay off debt.
How much does it cost to start a small online clothing brand?
It depends on what type of clothing brand you want to start. You can create an online store with Shopify for as little as $29 per month, but if you want to sell your products in-store, it will cost more money and time to make the garments.
How do I start a clothing brand?
First, you need to design some clothes. Then you’ll need to find a manufacturer that creates your designs at an affordable price. Once you have prototypes made of each item, it’s time to sell them!
To learn more on how to plan your own clothing brand business click here!
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.

About the author. A lifetime of Entrepreneurship.
Hi! My name is Shawn and I am a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop (link here http://archives.starbulletin.com/2003/05/18/business/index.html) to an import and export business to an online review business plus a few more and now I create online resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet new business owner, I see myself. I know how hard the struggle is to obtain and retain clients, finding good employees and making sure everything works together all while trying to stay competitive.