How To Write A Business Plan For A Mobile App

Every company needs a business plan, from startups to established enterprises outlining its future goals and strategies. A business plan can be useful when you’re trying to secure funding or attract partners, but it’s also essential if you want a clearer picture of how your business works. That’s where the mobile app industry comes in: many companies launch new apps every day and need a clear action plan before reaching their full potential.

To write a business plan for a mobile app include an executive summary that is detailed and concise, a business description that highlights your business as it is now and projects for the future, a market analysis, a market strategy, and a plan for your finances.

Executive Summary

How To Write A Business Plan For A Mobile App

The executive summary is the first section of your business plan, providing a brief overview and highlighting its key points. It should be no more than five paragraphs and introduces the reader to your idea and its goals. It should also include your mission statement and a brief description of what you are trying to do. The executive summary should be able to stand alone as an overview of your business plan and make sense even if someone were to read only this section.

The purpose of this section is to entice readers with a compelling summary of what you’re proposing in terms of why it will benefit them, how much it costs, who will benefit most from your proposal, and why they should invest in it. The executive summary should also include an outline or table listing all major objectives and key points covered in the plan.

Business description

The next section is the business description. This section should include a high-level overview of your company’s current status and future plans. You should also include a brief history of the business, how it began and why it’s important to you personally. This section shouldn’t be more than two paragraphs long, but it should provide enough information for readers to understand the type of business you’re proposing and its purpose for their needs.

What to keep in mind:

  • Business Description: In this section, you should describe the nature of your business and its services.
  • Business Model: In this section, you should explain what your business model is, who it’s aimed at, how it works, and why people will want to use it/buy from you.
  • Differentiation/competitive advantage: Why will customers choose your app over others on the market? What makes yours special? Analyzing your competition can be one of the most important sections in your app business plan as it describes how you will stand out from competitors and give consumers reasons to choose you over them (or not).

Don’t rush through your business description. Take your time, and ensure you have well-written, clear descriptions of all aspects of your business. Taking your time will help you avoid mistakes and keep your app on track later when you start developing it.

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Market analysis

The market analysis is to do the research necessary to understand who you’re selling to and what our competitors are doing. You’ll also want to delve into details surrounding your product, including who it’s for, how it works, why people need it, and how much money there is in that market.

While doing this, remember that your app will need to be polished and ready for sale. If it’s not, consider holding off on the market analysis until you’re ready. Please focus on product validation. This means taking it out into the world and seeing what people think of it. You can create a prototype, show it to people, and get feedback. If you’re building a mobile app, you’ll want to test several different versions of your app to see which one works best.

To get started, you’ll have to answer a few questions:

  • Who are your customers: What are their demographics? Where do they live? How attached are they to smartphones or mobile apps? How much can they afford? What other products or services do they regularly use (besides yours)?
  • What problem does your app solve for them – and why should they care enough about this problem: This will help determine whether there’s enough demand for what you’re selling. For example, if nobody cares enough about having an easier way than using Google Maps, then maybe switching over isn’t worth pursuing right now!
  • Identifying your competitors: Who are your competitors? What do their apps look like? How many downloads have they had, and how much revenue do they make from them? How much is the average user willing to spend on an app like yours (and what can you charge for it)? Who has tried to build something similar in the past – and why did it fail?
  • Market projections: What is the projected market size for your app? How many people do you expect to install it, and how often will they use it? What’s the average revenue per user in this category, and how does that compare with your projections for yours?
  • SWOT analysis: What are your app’s strengths, weaknesses, opportunities, and threats? Will you be able to compete with existing players in the space? Can you leverage competitive advantages or unique features that will give users a compelling reason to download yours over theirs?

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Marketing strategy

How To Write A Business Plan For A Mobile App

Once you have a product that solves a problem and people are willing to pay for it, it’s time to figure out how you will get it in front of them so they can buy it! This is where marketing comes into play: You need to decide how much money you spend on advertising, what channels will be most effective for reaching your audience (Facebook ads vs. Google AdWords vs. radio ads), and where those channels are located.

Here’s what to keep in mind:

  • Marketing strategy: Your marketing plan, or “business plan,” should spell out the strategies you’ll use to get your app in front of potential customers.
  • Marketing budget: How much is marketing going to cost?
  • Marketing mix: What are all the ways you’ll market an app? For example, do you want to create a landing page and social media marketing campaign or run ads on Google AdWords?
  • Marketing channels: The different ways that people find apps and information about them online. Marketing channels
  • could include email newsletters, blogs, podcasts, and more traditional outlets like TV commercials or print advertisements.
  • Marketing objectives: These are specific goals for your business. For example, how many downloads per month do you want from each channel?
  • Tactics: Specific actions like “creating buzz around our brand through blogging” or “running A/B tests with two different user interfaces for our website.”

With this information, you can identify where to put your focus and how best to allocate your resources. For example, if you’re starting with a mobile app with limited funds, focusing on social media channels like Facebook or Twitter may be more valuable. However, if your business model relies heavily on in-app purchases, you’ll want to focus on improving conversion rates via A/B testing.


It would be best to think about every area your money will be allocated to. Sometimes business owners think about this part last or as they go.

It is also a good idea to figure out how much you will need to pay yourself while developing the app and how much money you will need for marketing and advertising – which can be a huge expense if done right. It would be best if you also planned what legal fees might be associated with getting your app off the ground and whether any development costs come with building it (like hiring programmers). Finally, decide on a monetization strategy for all these financial considerations – how do you plan on making money from this thing?

In the end, we hope this guide has helped you write a great business plan for your mobile app. The best thing about writing a plan is that it allows you to think through every aspect of your business before diving in headfirst. By thinking through all these elements and creating a list of goals for yourself in each area, you can avoid making mistakes or having regrets later when things don’t go as planned.

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Frequently Asked Questions

How Much Insurance Do You Need For Your Accounting and Payroll Business?

How much does creating a mobile app cost?

The cost of creating a mobile app depends on the features you want, whether you’re outsourcing development or doing it in-house, and more. You can get a rough estimate by using this calculator from App Developer Magazine.

What are the best resources for beginners to learn how to code?

Here are a few of our favorite coding resources: FreeCodeCamp: Offers an excellent introduction to coding with a focus on web development. CodeAcademy: This is another great resource for learning how to code, especially if you’re starting and don’t have any programming experience yet.

How do I get my app on an app store?

Once you’ve developed your app and want to share it with the world, you need to submit it to an app store. The two most popular ones are Google Play and Apple App Store.

To learn more on how to plan your own mobile app business click here!

Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.